2025 Integrated Annual Report

The artist

The artist

London-based artist and designer Maxim Zhestkov uses technology to create a universal visual language that combines design, architecture, and computer graphics. His work harnesses digital simulations based on real-world physics, including the use of spheres as a universal medium to represent an interplay of emotions, behaviors, thought processes, relationships, life, planets, and the universe.

“AI acts as a creative partner and helps me question and interrogate aspects of my work that I never previously considered.”

Maxim Zhestkov

How does AI influence the way you create?

Maxim Zhestkov - Technology fuels my creativity and AI plays an influential role in how I think and create. But I don’t use AI to create or manipulate visuals. Instead, I chat with it about abstract ideas connected to my art. That’s the way my mind works: I need to discuss projects and bounce ideas off something. AI serves this purpose, acting as a creative partner, helping me to question and interrogate aspects of my work that I never previously considered.