2025 Integrated Annual Report

What were the key drivers behind the decision to transform Barclays Live?

Valerie Monchi - The starting point was how do we become more client-centric in the way that we present content and deliver this experience. We partnered with Capgemini because we needed an external set of eyes and external expertise to challenge us, ask us why we did things in a certain way, and encourage us to rethink what “good” looks like.

What measurable improvements resulted from the new user experience?

V. M. - We produce an enormous amount of content and thought leadership around financial analysis. The new platform, which we worked alongside Capgemini and Adobe to create, strikes the right balance between giving our institutional investors the information that they are looking for, as well as allowing them to discover other personalized content that is relevant to them but they may not have been actively searching for. We simplified this journey and we’ve had very positive feedback from users that it is easier to find what they are looking for, especially with our new Hubs feature, which groups content into specific, relevant segments, such as tariffs or powering AI.

How does the new Barclays Live platform position the bank to adapt to future shifts in digital engagement and AI-driven insights?

V. M. - With Capgemini, we have successfully aligned the organization to deliver around the new, more client-centric objectives. We now have the right technology to scale the platform, so that we keep delivering the right experience for clients, now and into the future, including readiness for new advances in digital and AI insights. And we’re not finished yet; we have the foundation but there is more to do, and we’re excited to continue to add features and fine-tune the design in order to deliver the best customer experience.