Success stories
Transforming the fan experience with AI
World Rugby wanted to develop a platform that provided women’s rugby fans with deeper insights and enhanced the viewer experience. There was no shortage of data available, but a genuine need to create more contextual analysis in real-time, especially for casual fans and younger audiences. As Principal Partner of the Women’s Rugby World Cup 2025, Capgemini leveraged its deep technology expertise to develop TryZone IQ. This world-first Generative AI engine for live rugby was designed to give fans the context needed to better understand the game and support the commentary team through real-time match analysis across broadcast, digital, and social channels. By converting complex metrics into clear, actionable narratives and visuals, the technology enriched live commentary, boosted fan engagement, and provided broadcasters with reliable, scalable AI-driven content throughout the tournament. Deployed for the first time at the Women’s Rugby World Cup 2025, TryZone IQ has also been used during the Quilter Nations Series in multiple languages and the Guinness Six Nations Championships, of which Capgemini is an Official Partner.
Scaling Gen AI from pilots to enterprise impact
Capgemini is partnering with Cox Communications to turn AI ambition into measurable business value. What began with focused Gen AI pilots has evolved into an enterprise transformation spanning data, operations, and customer experience. In the contact center, Capgemini and Cox are redesigning how more than six million customers are supported, embedding AI into knowledge management powering agents and customers across digital, self-service, and agent experiences to drive faster resolution, improved satisfaction, and lower operating costs. At the same time, advanced data and AI capabilities are enabling smarter decision-making across the organization, helping Cox simplify its enterprise data landscape and operate more efficiently. By combining deep industry knowledge, strong executive alignment, and close collaboration with strategic partners, Capgemini is helping Cox move beyond experimentation to a scalable data strategy that delivers sustainable impact.
