A perfect blend of design, technology, engineering, and data
- WindSight IQTM is a game-changing innovation bringing a new dimension to elite sailing event broadcasts. The technology visualizes real-time wind conditions using augmented and virtual reality, offering a captivating experience for millions of viewers. This is crucial given the shifts occurring in viewing habits. The Capgemini Research Institute has found that 84% of sports fans say emerging technologies enhance the viewing experience. With 77% of Gen Z and 75% of Millennials preferring to watch sport outside of live venues, the viewing experience on screen is key. The WindSight IQTM technology has other potential applications, including in high-performance sports such as motor racing, as well as optimizing power generation in wind turbines, or enhancing safety for passenger planes landing in high-wind conditions.
“WindSight IQTM allows viewers to visualize intricate wind patterns in real time, providing insights that surpass even what the teams see on the water. This innovation creates a new dimension to the spectators’ experience of the sport.”