Advanced sensors located on shore scan the race area with 30K light pulses per second to capture the velocity of air particles. Algorithms then calculate the wind conditions at 240K points.
Real-time graphics show the strength and direction of the wind so viewers can understand crew tactics and imagine their own race-winning moves, unlocking a new way to experience the action.
Wind field data is fed to a yacht simulator and used to create live race simulations displayed with AR and VR graphics.
A virtual map of the course and the leading six vessels is shown in real time at the fan zone.
Show don’t tell
- The 37th America’s Cup reached a vast audience, with the event broadcast in 209 countries to 1.5 billion viewers, and 2.66 million attending in person in Barcelona. The impact for the visibility of our brand was huge, with 7.45 million views of our videos detailing WindSight IQTM. Like all our sponsorships, including the Rugby World Cup, golf’s Ryder Cup, and Peugeot Sport, the 37th America’s Cup was a great platform to demonstrate how we transform sports by unlocking the full potential of technology and innovation. It was also highly rewarding for Capgemini’s employer brand, sharing both our passion for sport and our spirit of innovation.