THOUGHT LEADERSHIP
The Capgemini Research Institute (CRI) is at the forefront of driving sustainability and efficiency through the strategic application of artificial intelligence (AI) and digital technologies, with a commitment to delivering unparalleled research. Our research teams across the UK, US, Singapore and India have earned us the top global ranking for research quality six times in a row. Here we delve into three pivotal trends and provide an overview of some of our latest reports and insights.
How can gen AI change customer experience? How are supply chains evolving to become sustainable by design? Our global network of enthusiastic and inquisitive experts bring together original topics with robust research, sharing answers and giving different perspectives. They leverage our 340,000+ employees’ collective knowledge of consulting, technology and engineering, working closely with clients, in-house experts and technology and academic partners to explore the latest developments in business and technology. The CRI devises bespoke strategies, harnessing extensive research and Capgemini’s deep consulting and digital transformation expertise to deliver impactful solutions. It champions a data-driven approach, synthesizing quantitative and qualitative data to provide precise market and consumer insights, translating intricate data into decisive action. With its global network of seasoned experts, the CRI is at the forefront of identifying trends and proffering forward-thinking advice, thus cementing its status at the vanguard of forecasting pivotal global advancements. Furthermore, the CRI’s collaborative leadership, in unison with policymakers, corporate frontrunners, and innovators, underscores its capacity to not just adjust to, but also delineate the trajectory of various industries.
Generative AI is at the forefront of strategic transformation across industries, offering unparalleled potential for innovation and efficiency. With capabilities extending to content generation in text, images, and videos, it challenges traditional notions of creativity and operational tasks. Key technologies like OpenAI’s ChatGPT highlight its application in enhancing customer engagement and streamlining services. This shift is recognized at the strategic level, with 96% of organizations considering its impact on their growth and operations. Executives anticipate a significant boost, forecasting a 7-9% increase in performance metrics over the next three years, signaling a major industry evolution. Generative AI is not just an emerging technology; it’s a strategic lever for organizations aiming to redefine their market positioning, operational models, and value creation pathways.
In 2023, consumers continued to worry about the cost-of-living crisis and their personal financial situations amid persistent rising inflation, although concern was slightly lower than the previous year. People are increasingly leveraging generative AI to guide their buying decisions, with about 20% of consumers using it and over half following its product recommendations, especially among Gen Z. Again looking at this demographic, social commerce is gaining transaction where 46% have made purchases throught social media. Sustainability awareness is on the rise, with 60% of consumers wanting more brand transparency on product origins and practices. Trends indicate opportunities for brands to adopt innovative technologies like generative AI to reduce costs and enhance customer focus, capitalize on social commerce, and educate consumers on sustainable shopping, particularly in reducing food waste.
