Trust is as the heart of a successful company
Globalization, shorter economic cycles, and the surge of cyber criminality and fraud have amplified the importance of ethics and values. Reputations are now based not only on how companies deliver their products and services, but also on how they value relationships with stakeholders. A reputation takes years to build, but it can be lost overnight following an ethical lapse.
In a people-based industry like ours, trust is at the heart of a company’s offer, whether for its own customers or for their customers. Moreover, particularly for the young talent we attract, the line that separates their personal and professional lives can be very thin, which drives a need to talk openly about all ethical issues.